Direct Mail is used by advertisers because it works. Just think of the catalogs, flyers, and postcards you receive in the Mail day after day. It's fairly accurate to say that while some people may not have a computer, everybody has a Mail Box thanks to our United States Postal Service (USPS)!
The biggest advantage of Direct Mail: It's Direct! Direct from you to your intended recipient.
Our Tips to make your Direct Mail Campaign a Success:
•Be clear about your offer; keep it simple and to the point. •We recommend a "teaser line" on your envelope or card, such as "special discount". •Use some color on your mailing piece; if you can't afford full color, do "spot" color. •Use "live stamps" if possible - they give a more personal touch to your piece. •If you are using a purchased Mailing List from a new Mailing List company, you need to make sure the names are "fresh" and "updated"; test the names first by doing a small mailing. •Keep good records of which Mailing Lists worked for future mailings.
Keep in mind this Direct Mail Marketers' rule known as "the 60, 30, 10 rule": 60% of your program depends on the Mailing List, 30% depends on your Offer, 10% depends on your creativity and design.
♦ Here at Lelli's we can recommend Mailings Lists tailored to your needs. ♦ All our mailings are presorted and CASS Certified for accuracy and lower costs. ♦ We can also "clean" your list using NCOA Services (National Change of Address Processing)
Call us to receive help on planning your Direct Mail Campaign - free of charge! 1-888-430-1680 or click here to write us.
All our work is Guaranteed You Risk Nothing! We are not satisfied until You Are Completely Satisfied. (If you are not 100% satisfied, contact us so we can do what it takes to keep you a Happy Repeat Customer!)
